Refreshing a hosting brand from 0 to hero.

I enjoy working with Venelium. Two months prior to the Venelium web redesign, I prepared some marketing material for the company and now I am happy to present the redesign with bright, bold colors and an engaging design language, user experience, fleshing out what I had started.

Background

Venelium is a small hosting company. They make it easy to host websites and game servers.

Logo

While I did not make the original logo, I made a vector version of it specifically for the website and during the process also edited the typography as well as the shape of the logo glyph mark.

Here is a before and after.

Old logo
Old logo

Color

The new color palette encourages gradients and bright, bold shades of orange, yellow, and somewhat red color.

Old logo

Signature (Ad)

The first GIF is the ad which is live in used by Venelium. The second is my original with more animations and such. However, the owner decided to make his own simpler version.

Ad
Ad

Typography

The introduction of the much bolder and easier to read Playfair Display makes the whole design feel more premium and well-done while the body text is just the already familiar user’s default system font with some extra tweaks for better readability.

Typography comparison

Website

I am quite proud of this one. To see the beauty in full, take a look at the site live. Please note that this is the website before any edits were made by Venelium staff.

See it live

Integrating WHMCS

Implementing the same colorful brand into an easy to use panel was the goal here. To preserve stability for WHMCS, not too much was changed, but the code for the footer, typography, and buttons, for example, is very close or identical.

See the before (default WHMCS look) and after.

WHMCS before and after

Thread design (marketing material)

Thread design

Published July 9, 2019

Synopsis:

Venelium Hosting
A bold and bright redesign

Tags:

group web code colorful gif brand best forum signatures
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